NHL

PT NHL (Nasional Hijau Lestari) is a State-Owned Enterprise waste management that focuses on B3 waste generated from upstream oil and gas activities.

NHL Stationery Set

Scope of Work

Visual Identity
Stationery Set
Brand Identity Guidelines

Description

The logo of PT Nasional Hijau Lestari consists of a logogram and a logotype.

The logogram is generally a pentagon shape with elements that are in the form of arrows pointing up, to describe a company that is constantly growing, dynamic, progressive, and always innovating.

The primary color of the logogram consists of red to represent B3 waste management as the core of the company’s business. While the green color depicts growth and development, taking cues from the tree canopy with dark green leaves at the bottom to light green at the top. In addition, the 3 green arrows depict the company’s vision to become an integrated, leading, and trusted waste management company in Indonesia.

The logotype, which is the initials of the company name, uses a lowercase sans serif typeface that describes a modern and efficient company.