Professional Visual Identity Design for Your Business
A well-crafted visual identity design that not only reflects your business’s unique characteristics and personality but also sets you apart from your competitors.



Visual Identity Design ≠ Brand
Indeed, a common misconception is that visual identity design is synonymous with the brand itself. A brand is the culmination of the audience’s perception and experience of your business. In the analogy of a human being, the visual identity represents the appearance or physical characteristics, while the brand embodies the personality and overall perception. Just as a person’s physical appearance can make them easily recognizable, a well-designed visual identity serves as a visual cue allowing the audience to identify and connect with your brand quickly.
of people recognize a brand from its visual identity.
of consumers believe a visual identity effectively communicates a brand's personality.
of consumers will avoid brands with a visual identity that they find less attractive.
of consumers believe that a visual identity is a work of art.
A well-executed visual identity design can play a significant role in the growth and success of a business.
Through a comprehensive research and interview process, we dive deep into understanding your business, target audience, values, and aspirations. Our visual identity design services encompass the following key areas:
Logos & Its Derivatives
We provide both color and black-and-white versions of your logo. We also offer logo designs in both horizontal and vertical formats to accommodate different applications and spatial constraints. Our logo derivatives include stationery set designs and marketing kits, ensuring a cohesive brand identity across various materials.
- Color and black-and-white logo
- Stationery Set
- Marketing Kit
Visual Elements
In order to complete and enhance the visual identity of a brand, it’s crucial to incorporate visual elements that aid in the audience’s recognition and association with your brand. These elements can be primary and secondary color palettes, along with patterns derived from elements of your logo.
- Primary and secondary color palettes
- Patterns
Typography
Typography plays a vital role in conveying the tone, style, and overall visual identity of your brand. We ensure the consistent use of the chosen typeface across all products derived from the visual identity system, including stationery sets, marketing kits, and promotional materials.
- Primary and secondary typeface
- Substitution Typeface
Visual Identity Guidelines
A comprehensive guide that includes all logo configurations and their derivatives, along with the minimum sizes allowed. We also include information on the color palette, typeface guidelines, and other essential visual elements. This guide may also contain examples of visual identity applications on different media in your brand identity guide is a valuable addition. These examples demonstrate how your brand’s visual identity should be applied consistently across various mediums, ensuring a uniform and cohesive appearance.
- Do's & Don'ts of visual identity applications
- To ensure consistent & cohesive appearance
Our recent works
Websites can be used in various fashions: a personal website, a corporate website for a company, a government website

Boxed Water
Branding, Product, marketing
Websites can be used in various fashions: a personal website, a corporate website for a company, a government website
Start building your business brand
With a well-crafted visual identity design that reflects your business brand’s unique characteristics and personality.
Are you ready to build
your business visual identity?
Let’s discuss ✌